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Want Interview with Don Norman

This interview by Want Magazine begins with Don Noman discussing the early years of HCI and the reasons why the focus was more on usability. As the interview progresses Norman hones in on both the Amazon eReader and iPod as perfect examples of design where the creation of an effortless system gave these products the edge over other competitive brands in the same market. The trick according to Norman is not to over simplify things as this does not mirror our lives and lifestyles but to make complex things understandable. There is a full transcript of the conversation on the Want website that you can find here.