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Emotional Design: Why we love (or hate) everyday things – Free Chapter Download

emotional design why we love or hate everyday things

Emotional design why we love or hate everyday things

On its approach now to 8 years since being published “Emotional Design: Why we love (or hate) everyday things” by Don Norman is a book that is still highly regarded by many in the UX field. Normans site offers us the second chapter of this book a generous taster of what the reader can expect and a brief overview of the three levels of processes the visceral, behavioral and reflective.

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