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Flow Interactive :: The Think blog. » Beware persona templates

In this article John Waterworth explains the drawbacks and caveats of using templates in the design of personas as they could lead to a rushed or skewed representation of the user groups.

Two of my recent projects have been larger strategic persona developments, and like the proverbial anteater, I seem to have become ‘the persona guy’ here at Harella House. But that’s fine with me and I’ve had some great discussions about the best ways to create, present and use personas.

One of the most interesting questions has been whether we should have a standard persona template. I firmly believe that we shouldn’t and that trying to use one would be harmful.

via Flow Interactive :: The Think blog. » Beware persona templates.