Caroline Jarrett recently wrote this article for UX Matters questioning the length of time and in some cases the diminishing window given to projects to assess and develop better user experiences. From attending the European Survey Research Association Conference Caroline has put together three tips that may help reap more rewards in the long term.
“What happens if you turn that around and think in terms of months, years, or lifetimes? Longitudinal studies look at long-term user experience. Usually, that means over a few months or possibly a few years. But recently, at the European Survey Research Association Conference, I learned about some much longer-term studies that offer some lessons about how to conduct our rather shorter investigations.”