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LukeW | Data Monday: Mobile Web Use vs. Mobile App Use

One of the appeals of a mobile Web solution over native mobile applications is the ability to reach a wider (across multiple platforms) audience. Here are some examples of companies doing just that.

  • Slightly more Americans (36.4%) use their mobile browser than access applications (34.4%).
  • More than 700,000 people use the Financial Times’ Web-based mobile application to access news and other content, making it more popular than the version sold in Apple’s App Store.

Continue reading this article at: LukeW | Data Monday: Mobile Web Use vs. Mobile App Use.