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Selling UX – UX for the masses

When I first started out in the wonderful world of user experience I rather naively thought that everyone else had ‘seen the light’ and realised like me the importance (and commercial benefit) of delivering a good user experience. Boy was I wrong! Over the years I’ve seemed to have spent nearly as much time on some projects trying to persuade managers, colleagues and senior stakeholders that we really should be doing some of this funny ‘user experience’ stuff, as actually doing it. Unfortunately for a lot of organisations UX design is still seen as an unnecessary luxury, not a necessity (arguably both from a commercial and accessibility perspective). Now I’m not going to go into the ins and outs of why user-centred design and delivering a good user experience is a very sensible thing to do (a future post me’s thinks) and of course hard core UX design is not necessary for all projects. However an important part of any UX professional’s job is being able to sell UX, so I thought it would be useful to share what I’ve found to be effective at getting those user experience refuseniks to ‘see the light’.

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