SEO and UX Design
User experience, and our abilities as designers to guide and influence it positively, “starts from when you first hear about a product,” says Don Norman. And we should listen. After all, he coined “user experience design” over a decade ago.
So what does search engine optimization (SEO) have to with user experience design? If we accept Norman’s definition of user experience; everything. Often the first impression one has of a product, service, organization or person (“brand”) occurs in a search engine results page (SERP).
Why SEO and Social Media Matter to User Experience Designers
As UX designers accustomed to solving the design of a specific network node (website), we can over-focus, and forget its position and associations within the information/service network, or “market” in old world terms. Sure, web/software design itself can over-occupy our days, as it is. Plus there are marketing types for that, right? But if we ignore the larger context of our work, meaning in the larger information/service/exchange network, are we really fulfilling our User Experience Design role, or capacity?
Continue reading this article at: SEO and Social Media Matter to User Experience UX Designers – Ideas – User Experience – UX Design.