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SEO and Social Media Matter to User Experience (UX) Designers

SEO and UX Design

User experience, and our abilities as designers to guide and influence it positively, “starts from when you first hear about a product,” says Don Norman. And we should listen. After all, he coined “user experience design” over a decade ago.

So what does search engine optimization (SEO) have to with user experience design? If we accept Norman’s definition of user experience; everything. Often the first impression one has of a product, service, organization or person (“brand”) occurs in a search engine results page (SERP).

Why SEO and Social Media Matter to User Experience Designers

As UX designers accustomed to solving the design of a specific network node (website), we can over-focus, and forget its position and associations within the information/service network, or “market” in old world terms. Sure, web/software design itself can over-occupy our days, as it is. Plus there are marketing types for that, right? But if we ignore the larger context of our work, meaning in the larger information/service/exchange network, are we really fulfilling our User Experience Design role, or capacity?

Continue reading this article at: SEO and Social Media Matter to User Experience UX Designers – Ideas – User Experience – UX Design.

Posted on: 06/10/11
by admin
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