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Business & Strategy

Why Personas are Critical for Content Strategy | Johnny Holland

Personas and content strategy

Why Target Audience Segmentation Isn’t Enough At an organizational level, content treatment, be it in print or online, has traditionally defaulted to the use of broader target audience segmentation to define messaging and distribution/dissemination. Speak to most content owners and creators within established departments – communications, marketing, policy – and you’ll hear how their messaging [...]

Posted on: 21/02/12
by admin
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Digital Product Strategy, Gamification, and the Evolution of UX Johnny Holland – It’s all about interaction » Blog Archive

I’ve been watching two trends recently in the realm of digital product development. First is the incorporation of gaming concepts into products that seemingly have nothing to do with gaming. Second, the importance of designing products that are not only easy to use but a pleasure to use. To be sure, these trends aren’t new. [...]

Posted on: 29/11/11
by Jimmy Keogh
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6 Step Content Strategy : Mikka Leinonin

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The power of this presentations 10 slides lie in its direct and simple point by point communication. Mikka Leinonin produces a beautifully graphic description of content strategies 6 step process. ‘It is this easy’.

Posted on: 26/10/11
by Jimmy Keogh
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Designing Media: A treasure trove of information and insight on Mainstream Media

Introduction is from Designing Media, the link below gives access to all of the video interviews and chapters from Bill Moggridge’s book. Introduction Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM—television, radio, newspapers, magazines, and books—have had to respond to emergent [...]

Posted on: 07/10/11
by Jimmy Keogh
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Can You Say That in English? Explaining UX Research to Clients

The new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called…what was it, task analysis? We’d like some of those personas. They’re important, right? What the heck is [...]

Posted on: 03/10/11
by admin
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Strategy in Mobile

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Here are the slides from my talk at the IA Konferenz in Munich, Germany.  My talk covered my interaction design process for mobile, the tools I use to do this, and then I go into why we shouldn’t develop a separate strategy for mobile and instead just develop a strategy for the entire user experience.  [...]

Posted on: 03/10/11
by admin
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The ROI of User Experience

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Here is a short video by Dr. Susan Weinschenk about how UX makes a significant difference to the return on investment of so many projects and businesses.

Posted on: 03/10/11
by admin
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Selling UX – UX for the masses

When I first started out in the wonderful world of user experience I rather naively thought that everyone else had ‘seen the light’ and realised like me the importance (and commercial benefit) of delivering a good user experience. Boy was I wrong! Over the years I’ve seemed to have spent nearly as much time on [...]

Posted on: 03/10/11
by admin
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How to make it as an in-house UXer

Working as an in-house (a.k.a. client-side) UX professional can be incredibly rewarding, but it can also be very lonely, frustrating and damn right infuriating at times. As someone who has spent most of their UX career working in-house I thought it be useful to share what I think some of the key things are for [...]

Posted on: 03/10/11
by admin
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UX in the Boardroom: A Solid Case for Investing in UX

Some think the best way to demonstrate the value of usability in a corporate setting is to emphasize the resulting cost savings. While that may be sage advice in some organizations and industries, following it in the information technology and government arenas would cost you respect and a meeting. For some years, I was guilty [...]

Posted on: 03/10/11
by admin
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