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Market Strategy

Digital Product Strategy, Gamification, and the Evolution of UX Johnny Holland – It’s all about interaction » Blog Archive

I’ve been watching two trends recently in the realm of digital product development. First is the incorporation of gaming concepts into products that seemingly have nothing to do with gaming. Second, the importance of designing products that are not only easy to use but a pleasure to use. To be sure, these trends aren’t new. [...]

Posted on: 29/11/11
by Jimmy Keogh
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The ROI of User Experience

video post

Here is a short video by Dr. Susan Weinschenk about how UX makes a significant difference to the return on investment of so many projects and businesses.

Posted on: 03/10/11
by admin
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Global Mobile Data Traffic Forecast Update, 2010–2015

The Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive Cisco VNI Forecast, an ongoing initiative to track and forecast the impact of visual networking applications on global networks. This paper presents some of Cisco’s major global mobile data traffic projections and growth trends. Executive Summary The Mobile Network [...]

Posted on: 03/10/11
by admin
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LukeW | Data Monday: Mobile Web Use vs. Mobile App Use

One of the appeals of a mobile Web solution over native mobile applications is the ability to reach a wider (across multiple platforms) audience. Here are some examples of companies doing just that. Slightly more Americans (36.4%) use their mobile browser than access applications (34.4%). More than 700,000 people use the Financial Times’ Web-based mobile [...]

Posted on: 03/10/11
by admin
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