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UX Strategy

Can You Say That in English? Explaining UX Research to Clients

The new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called…what was it, task analysis? We’d like some of those personas. They’re important, right? What the heck is [...]

Posted on: 03/10/11
by admin
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Strategy in Mobile

video post

Here are the slides from my talk at the IA Konferenz in Munich, Germany.  My talk covered my interaction design process for mobile, the tools I use to do this, and then I go into why we shouldn’t develop a separate strategy for mobile and instead just develop a strategy for the entire user experience.  [...]

Posted on: 03/10/11
by admin
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The ROI of User Experience

video post

Here is a short video by Dr. Susan Weinschenk about how UX makes a significant difference to the return on investment of so many projects and businesses.

Posted on: 03/10/11
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Selling UX – UX for the masses

When I first started out in the wonderful world of user experience I rather naively thought that everyone else had ‘seen the light’ and realised like me the importance (and commercial benefit) of delivering a good user experience. Boy was I wrong! Over the years I’ve seemed to have spent nearly as much time on [...]

Posted on: 03/10/11
by admin
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How to make it as an in-house UXer

Working as an in-house (a.k.a. client-side) UX professional can be incredibly rewarding, but it can also be very lonely, frustrating and damn right infuriating at times. As someone who has spent most of their UX career working in-house I thought it be useful to share what I think some of the key things are for [...]

Posted on: 03/10/11
by admin
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The edge in eCommerce: emotion | cxpartners

    We’ve written a lot about eCommerce here at cxpartners. Chui Chui has written about the best product page designs. James about the importance of the right imagery and Chris has designed a beautiful and usable product page for next month’s .net magazine. Walt has talked about product reviews and eCommerce You’d think we’d [...]

Posted on: 03/10/11
by admin
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Return on Investment for Usable User Interface Design: Examples and Statistics

Making computer-based products (and services) more usable is smart business. Usability increases customer satisfaction and productivity, leads to customer trust and loyalty, and inevitably results in tangible cost savings and profitability. Because user-interface (UI) development is part of a product’s development cost anyway, it pays to do it right. Most software and Website development managers view usability costs as added [...]

Posted on: 03/10/11
by admin
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