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Posts Tagged ‘Personas’

Why Personas are Critical for Content Strategy | Johnny Holland

Personas and content strategy

Why Target Audience Segmentation Isn’t Enough At an organizational level, content treatment, be it in print or online, has traditionally defaulted to the use of broader target audience segmentation to define messaging and distribution/dissemination. Speak to most content owners and creators within established departments – communications, marketing, policy – and you’ll hear how their messaging [...]

Posted on: 21/02/12
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A List Apart: Articles: Personality in Design

We are pleased to present an excerpt from Chapter 3 of Designing for Emotion by Aarron Walter (A Book Apart, 2011). —Ed. Our lasting relationships center around the unique qualities and perspectives we all possess. We call it personality. Through our personalities, we express the entire gamut of human emotion. Personality is the mysterious force [...]

Posted on: 17/11/11
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Personas: Putting the Focus Back on the User | UX Booth

In the art that user experience has become, we talk a lot about not letting our client’s personal preferences get in the way of what would be best for the user. Yet no matter how often we remind our clients and teams of this throughout the design process, we still find that users are unpredictable, [...]

Posted on: 22/09/11
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Flow Interactive :: The Think blog. » Beware persona templates

In this article John Waterworth explains the drawbacks and caveats of using templates in the design of personas as they could lead to a rushed or skewed representation of the user groups. Two of my recent projects have been larger strategic persona developments, and like the proverbial anteater, I seem to have become ‘the persona [...]

Posted on: 13/09/11
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