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Posts Tagged ‘Questionnaires’

Measuring satisfaction: Beyond the usability questionnaire

Most usability tests culminate with a short questionnaire that asks the participant to rate, usually on a 5- or 7-point scale, various characteristics of the system. Experience shows that participants are reluctant to be critical of a system, no matter how difficult they found the tasks. This article describes a guided interview technique that overcomes [...]

Posted on: 29/11/11
by Jimmy Keogh
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Can You Say That in English? Explaining UX Research to Clients

The new business meeting was going swimmingly—that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called…what was it, task analysis? We’d like some of those personas. They’re important, right? What the heck is [...]

Posted on: 03/10/11
by admin
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