Here is a short video by Dr. Susan Weinschenk about how UX makes a significant difference to the return on investment of so many projects and businesses.
Posts Tagged ‘Return on Investment’
Some think the best way to demonstrate the value of usability in a corporate setting is to emphasize the resulting cost savings. While that may be sage advice in some organizations and industries, following it in the information technology and government arenas would cost you respect and a meeting. For some years, I was guilty [...]
Making computer-based products (and services) more usable is smart business. Usability increases customer satisfaction and productivity, leads to customer trust and loyalty, and inevitably results in tangible cost savings and profitability. Because user-interface (UI) development is part of a product’s development cost anyway, it pays to do it right. Most software and Website development managers view usability costs as added [...]