Here is a short video by Dr. Susan Weinschenk about how UX makes a significant difference to the return on investment of so many projects and businesses.
Posts Tagged ‘ROI’
Making computer-based products (and services) more usable is smart business. Usability increases customer satisfaction and productivity, leads to customer trust and loyalty, and inevitably results in tangible cost savings and profitability. Because user-interface (UI) development is part of a product’s development cost anyway, it pays to do it right. Most software and Website development managers view usability costs as added [...]