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Posts Tagged ‘Sales’

Selling UX – UX for the masses

When I first started out in the wonderful world of user experience I rather naively thought that everyone else had ‘seen the light’ and realised like me the importance (and commercial benefit) of delivering a good user experience. Boy was I wrong! Over the years I’ve seemed to have spent nearly as much time on [...]

Posted on: 03/10/11
by admin
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Guidelines for introducing User Centred Design

To calculate the cost-benefits of user centred design: estimate the potential savings during development, sales, use and support estimate the costs that would be incurred. The extent of the financial benefits will depend on how completely user centred design can be implemented. A balance needs to be obtained so that a convincing case can be [...]

Posted on: 03/10/11
by admin
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