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Persuasive Design

Why Persuasive Design Should Be Your Next Skill Set

The UX discipline has been busy. In the last two decades, it has formalized the practices of information architecture, experience design, content strategy, and interaction design. Thanks to the insatiable drive of UX practitioners to improve and define the field, it will continue to grow, and persuasive design is the next practice it will supercharge [...]

Posted on: 03/10/11
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Designing Web Sites for Persuasion, Emotion, and Trust

The next wave in Web site design is persuasive design, designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions. As business mandates for Web site [...]

Posted on: 03/10/11
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Psychological Manipulation in eCommerce Design | UX Booth

Shopping Trolley

Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical? In the July 2011 issue of Wired Magazine, behavioral economist and psychology professor Dan Ariely wrote a feature on the psychological tricks used by some of [...]

Posted on: 29/09/11
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